Master of Science in Strategic Marketing

University of Sussex

UK,England

 0 Shortlist

24 Months

Duration

CAD 26,250/year

Tuition Fee

CAD 0 FREE

Application Fee

Sep 2025

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1961

Total Students: 19,000 +

Campus Detail

Main Campus Address

Falmer, Brighton BN1 9RH, United Kingdom

Master of Science in Strategic Marketing

Program Overview

Develop your strategic marketing skills and compete in today’s global marketplace.

On this MSc, you’ll gain insights into the world of marketing, with its ethical and societal implications. You’ll:

  • Study core marketing areas, including marketing strategy, market research, brand management and buyer behaviour
  • Learn about advanced marketing analytics
  • Gain essential skills to help you measure success and improve the quality of marketing decisions
  • Cover perspectives for ethical and socially responsible marketing decisions, and learn how to navigate the challenges and pitfalls
  • Explore the role of marketing in influencing consumers towards more sustainable behaviour.

Building on this foundation, you can tailor your degree to your career path. Options include digital marketing, new product development strategy, business-to-business marketing and innovation in the creative economy.

You’ll study at the University of Sussex Business School with innovation at its heart. You’ll benefit from our teaching, research and business partnerships.