Master of Science in Marketing and Consumer Psychology
University of Sussex
UK,England
0 Shortlist
12 Months
Duration
CAD 26,250/year
Tuition Fee
CAD 0 FREE
Application Fee
Sep 2025
Apply Date
UK, England
Type: University
Location Type: Urban
Founded: 1961
Total Students: 19,000 +
Campus Detail
Main Campus Address
Falmer, Brighton BN1 9RH, United Kingdom
Master of Science in Marketing and Consumer Psychology
Program Overview
Consumer psychology is the key to understanding how consumers behave. It plays an important role in many aspects of marketing. Insights into consumer psychology enable organisations to design innovative, value-adding products and to create effective communications in marketing campaigns.
On this MSc, you’ll learn to:
- Evaluate the theories, concepts, tools and models used in marketing practice and understanding consumer decision making
- Apply consumer psychology theories to interpret consumer behaviour
- Use analytical skills to assess the choices consumers make
- Make informed judgements on the use of key analytical and decision-making techniques in developing and appraising marketing strategies.
You’ll benefit from the academic expertise and industry experience in the School of Psychology and the University of Sussex Business School.
Your studies culminate in a research project that bridges marketing and psychology. On graduation, you’ll be prepared for a range of careers – whether you want to work in marketing, or apply psychological theories to the business world.
Application Fee
Application Fee: CAD 0 FREE Tuition Fee
CAD 26,250 per year
*Note: The fee is approximate and is subject to change
Living Cost in University of Sussex
CAD 9,207 per year
*Note: The fee is approximate and is subject to change
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check program website for more information about funding options.
