Program Overview

MARKETING

Please note: this course is for 2022/23 entry only

Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business. Our Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic marketplace.

During your degree, you will be provided with the key skills and knowledge that will enable you to understand the marketing context, marketing research and the discipline’s central role to business success, while allowing you to reflect on the moral and ethical implications of marketing behaviour. The ever advancing fields of Social Media and Digital Marketing run through the Marketing curriculum as central themes and allow you to reflect on the many challenges and opportunities that these technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills.

The degree is accredited by the Chartered Institute of Marketing (CIM) under their CIM Accredited Degree programme. This means that our graduates will receive significant exemptions from the institute’s professional membership examinations.  It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.

SOCIAL CARE

There is a growing need for well-trained, multi-skilled graduates able to respond to the changing demands within the Social Care employment and research sectors. As such the Social Care team recognise the great benefit of collaborating with service users, health and social care employers and stakeholders in this sector.

Curriculum content will develop students’ knowledge and understanding of Social Care through an interdisciplinary and multidisciplinary approach. Students will be encouraged to develop a critical approach to a range of social care discourses.

The School has strong links with a range of individuals and organisations in the field who have expressed an ongoing commitment to working with us. The Social Care team build on these long-standing working relationships at all levels of the programme to embed a research informed, evidence-based practice approach to teaching and learning.