Program Overview

Why choose this course
Creative, client-facing, analytical, practical or more; whatever marketing specialism you aspire to, our MSc Strategic Marketing aims to equip you with marketing knowledge and skills that can help you get there.

Our MSc in Strategic Marketing has a distinctive strategic, digital and analytical focus, combining subject-specific marketing knowledge and digital marketing skills with hands-on, practical marketing experience.

You'll gain comprehensive strategic, digital marketing and social media knowledge and skills, which will give you advanced understanding of contemporary marketing principles. Digital and strategic marketing skills are vital for marketing in a data-driven world, and this course will give you the knowledge and skills you need to make informed marketing decisions in today’s dynamic marketing world and be an asset for future employers.

What you will study

At Surrey Business School, we emphasise innovation and leadership, and provide an in-depth and hands-on approach to teaching. Our MSc Strategic Marketing builds on the established research strengths and teaching capabilities of the Department of Marketing and Retail Management, which aim to equip you with the attributes, ways of thinking and behaviour of a contemporary marketer.

We’ll bring out your creativity and problem-solving abilities and develop your skills as a successful, contemporary marketer. We’ll teach you the ‘ins’ and ‘outs’ of marketing strategies, processes and techniques. You’ll also learn about communication, digital and social media marketing, marketing research, and customer-facing functions.

You’ll study a range of core concepts from other management disciplines, including innovation management. You can tailor our course to suit your career aspirations by choosing from distinctive optional modules, covering different topics such as global strategy, marketing analytics and more.