Master of Science in International Marketing

University of Surrey

UK,England

 0 Shortlist

12 Months

Duration

CAD 25,400/year

Tuition Fee

CAD 0 FREE

Application Fee

Feb 2025

Apply Date

UK, England

Type: University

Location Type: Semi-Urban

Founded: 1966

Total Students: 16,000 +

Campus Detail

Main Campus Address

Stag Hill, University Campus, Guildford GU2 7XH, United Kingdom

Master of Science in International Marketing

Program Overview

Why choose this course
The differences between nations and cultures have always posed exciting marketing challenges. Knowledge of international marketing theories and their application is of paramount importance in today’s fast changing global business environment.

Our MSc International Marketing course provides an excellent stepping stone into an exciting career in international marketing. You’ll benefit from our long and continuing tradition of research and teaching in both marketing and retail.

What you will study

Through our specialised modules, we’ll provide you with a comprehensive insider’s look at core international marketing concepts which will familiarise you with the strategies and tactics used in international marketing and the implications these can have. This course will inspire and mould you into a graduate ready to help tackle global marketing challenges. We’ll make sure that you’re well-equipped to navigate and understand the unique responsibilities that marketing professionals face in our ever-changing, globalised world.

Through a combination of lectures, interactive seminars and IT lab workshops, we provide research-led teaching by experienced academics in international marketing and international business. Also, we offer practice-based teaching and learning by inviting experienced practitioners from international organisations. You'll also have the opportunity to develop marketing research skills which can be applied to various international marketing issues in your dissertation.