Master of Science in Digital Marketing and Channel Management

University of Surrey

UK,England

 0 Shortlist

12 Months

Duration

CAD 20,800/year

Tuition Fee

CAD 0 FREE

Application Fee

Apply Date

UK, England

Type: University

Location Type: Semi-Urban

Founded: 1966

Total Students: 16,000 +

Campus Detail

Main Campus Address

Stag Hill, University Campus, Guildford GU2 7XH, United Kingdom

Master of Science in Digital Marketing and Channel Management

Program Overview

Why choose this course
Technology has created new challenges and opportunities for businesses, from their products and services to the way that distribution functions. This specialist course will provide you with the theoretical knowledge and hands-on skills employers are looking for in this challenging but exciting environment.

By the end of this course, you’ll be able to use your digital marketing knowledge to create marketing communication campaigns for both social media and more traditional channels. You’ll also have a practical understanding of marketing analytics and channel management, so you can make well-informed decisions in practice.

What you will study

This MSc course combines two areas: digital marketing and channel management. Whether you choose the 12, 15 or 24-month version, you’ll explore both fields in detail, studying topics, including social media, entrepreneurship and marketing analytics. You’ll also choose two optional modules based on your own interests and career aspirations.

This course is taught through interactive lectures, seminars and small-group laboratory sessions. You’ll also attend talks by industry guest speakers, who’ll share practical examples and help you reflect on what you learn, giving you the opportunity to develop your professional network.

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