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Master of Science in Consumer and Digital Marketing Analytics

Bangor University

UK,Wales

0 Shortlist

12 Months

Duration

CAD 19,500/year

Tuition Fee

CAD 0 FREE

Application Fee

Apply Date

UK, Wales

Type: University

Location Type: Urban

Founded: 1884

Total Students: 10,000 +

Campus Detail

Main Campus Address

Bangor LL57 2DG, United Kingdom

Overview
Key Facts
Fees & Funding
Admission Requirements
Additional Info
Scholarships
Student Visa
Work Permit

Master of Science in Consumer and Digital Marketing Analytics

Program Overview

In the age of big data, companies have more consumer information than ever before. They can use this information to target consumers, but they can also use consumer information (e.g. feedback from reviews) to improve products and services. Gaining insight from customers and understanding shifting patterns of consumer behaviour is important for companies in order to satisfy customer needs and ultimately the viability or profit-making potential of the company.

Our MSc Consumer and Digital Marketing Analytics provides the opportunity to develop knowledge, understanding and skills across the marketing function, including: brand management and loyalty, consumer behaviour, marketing communications, digital marketing and customer insight in national and international settings.

Graduates from this course will develop a broad knowledge of marketing management subjects and will be able to demonstrate specialised knowledge and analytical skills across a range of marketing and digital applications. This course is intended to prepare students for a career in marketing and digital marketing or marketing analytics more specifically.

Detailed Program Facts

Program Level

Master's Degree

Application Processing Days

21 Days

Program Intensity

Full-Time

Duration of Program

12 Months

Program Intakes

Intake Month/Year		Intake Status
jan 2025		Closed
sep 2024		Closed

Application Fee

Application Fee: CAD 0 FREE

Tuition Fee

CAD 19,500 per year

*Note: The fee is approximate and is subject to change

Living Cost in Bangor University

CAD 9,207 per year

*Note: The fee is approximate and is subject to change

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check program website for more information about funding options.

English Test Requirements

IELTS
- Minimum Overall Score - 6.0 - 5.5 - With No Band Less Than
TOEFL
- Minimum Overall Score - 75.0 Minimum Listening - 17.0 Minimum Reading - 18.0 Minimum Writing - 18.0 Minimum Speaking - 20.0
PTE
- Minimum Overall Score - 56.0

Minimum Level of Education Required: To be accepted for this program, students must have a Bachelor's degree.

Minimum CGPA Required: 55.00 %

Additional Information

Careers
This course is aimed at those seeking to obtain employment in a variety of careers in marketing (e.g. digital marketing, customer insight management, marketing analytics) or in general management and business in large, medium sized and small organisations both in the private and public/government sectors. Some graduates may go on to set up their own businesses, while others may progress to further postgraduate study leading to a PhD.

The job market demands students with strong analytical skills to both make sense of data and also to interpret it in line with the company/brand or strategy in place. Those seeking employment in this competitive market require not only have strong data analysis skills but also to need to be able to understand the wider role that marketing plays within the organisation. Our course recognizes and adresses this demand for graduates with this combination of skills, knowledge, and practical understanding.

Scholarships

Scholarships for International Students

As you would expect from a university that places great emphasis on student support, Bangor is keen to offer extra help to students. Bursaries and scholarships worth over £1M are available for new and returning students.

Undergraduate Scholarships

What's on offer	Value	Eligible Countries
Vice-Chancellor Scholarship	£10,000	All Countries (excluding EU countries & UK)
Deans Scholarship	Up to £6,000	All Countries (excluding EU countries & UK)
International Scholarship	Up to £4,000	All Countries (excluding EU countries & UK)
EU Student Scholarships	£5,000	All EU Countries (excluding Ireland)
Bangor HELP University Malaysia Ambassador Scholarship	£5,000	Malaysia (HELP University students)
Alumni/Existing Students/Family Discount	£1,000 per year in addition to the Bangor International Scholarship	All Countries (excluding UK & Ireland)

Please refer to our tuition fees and cost of living pages to fully understand how these scholarships will affect your overall costs.

Postgraduate Taught Scholarships

What's on offer	Value	Eligible Countries
International Scholarship	Up to £3,000	All Countries (excluding EU countries & UK)
Vice-Chancellor Scholarship	£10,000	All Countries (excluding EU countries & UK)
Professional Experience Scholarship	Up to £5,000	All Countries (excluding EU countries & UK)
Deans Scholarship	Up to £5,000	All Countries (excluding EU countries & UK)
EU Student Scholarships	£6,000	All EU Countries (except Ireland)
Alumni/Existing Students/Family Discount	£1,000 in addition to the Bangor International Scholarship	All Countries (excluding UK & Ireland)
Bangor Inclusive Scholarship	£9,500	All Countries
Chevening Partnership Scholarship	Full fee waiver	All Countries (excluding the USA, UK and EU countries)
Chevening Universities Wales (Global Wales)	Full fee waiver	India and Vietnam
Global Wales Postgraduate Scholarship September 2022	£10,000	India, Vietnam, Canada, the USA and countries of the European Union (except Ireland)
Snowdon Masters Scholarships	£30,000	All Countries
Commonwealth Master's Scholarship 2022	Full tuition fee waiver, monthly stipend, return airfare, thesis grant, study travel grant, warm clothing allowance where applicable.	Antigua and Barbuda; Bangladesh; Belize; Botswana; Cameroon; Dominica; Eswatini; Fiji; The Gambia; Ghana Grenada; Guyana; India; Jamaica; Kenya; Kiribati; Lesotho; Malawi; Malaysia; Mauritius; Montserrat; Mozambique; Namibia; Nauru; Nigeria; Pakistan; Papua; New Guinea; Rwanda; Samoa; Sierra Leone; Solomon Islands; South Africa; Sri Lanka; St Helena; St Lucia; St Vincent and the Grenadines; Tanzania; Tonga; Tuvalu; Uganda; Vanuatu; Zambia
Commonwealth Scholarship (MSc Tropical Forestry and MSc Agroforestry and Food Security)	£18,000	Commonwealth countries

Please refer to our tuition fees and cost of living pages to fully understand how these scholarships will affect your overall costs.

Work Permit

PGWP

There are various options through which a student can get a post study work visa in the UK.
Tier 1 Graduate Entrepreneur Visa for the graduates with a genuine and credible business idea.
Tier 2 (General) is the leading immigration visa to work in the UK.
Tier 4 Doctorate Extension Scheme is for students who have completed their Ph.D. and is valid for 12 months for them to work, look for work or set up a business.
Tier 5 Youth Mobility is for individuals of certain countries like Australia, Canada, Japan, Monaco, Hong Kong, South Korea, Taiwan, and New Zealand aged between 18 -30 who wish to move to the UK.
Tier 5 GAE is for individuals who want to come to the UK for work experience, training, research or a fellowship.
UK Ancestry is for individuals who are a citizen of a commonwealth and plan to work in the UK and have a grandparent who was born in the UK.