Program Overview

Marketing is embedded in our society at every level and key to any business. This CIM-accredited degree will help you think analytically while approaching marketing in a creative, multidisciplinary and practical way so you can influence and shape people's decisions. We empower you to leave Surrey with a set of skills for a career in a range of occupations, including digital marketing, brand management, advertising, sales, and marketing analyst.

• By studying different areas such as brand management, digital marketing, consumer behaviour, and marketing insights and analytics, you will understand the importance of delivering value to the consumer while developing long standing relationships within the marketing process.   
• On this flexible course, you’ll be taught by experts from Surrey Business School who are subject leaders in their field and will apply theory to real-world applications.
• Additionally, the degree will help you develop your marketing skills by focusing on ethical awareness and highlighting the importance of equality, diversity, and inclusivity, in a local and global context.
• Our bachelor's degree in Business Management with Marketing is accredited by the Chartered Institute of Marketing (CIM), so you can fast-track your career with exemptions from some professional marketing exams.
• You’ll have the option to take one of our award-winning Professional Training placements that will prepare you for the work place.

Our BSc (Hons) Business Management with Marketing programme is specifically designed to equip you with the skills and knowledge that will support you for the marketing challenges of the future.  

You will study a combination of marketing and management theory and practice that will help you prepare for various types of jobs, from managing international marketing campaigns to launching innovative marketing strategies.

You will explore psychological elements such as consumer behaviour, while learning how to develop online and offline marketing actions and how to manage a brand. You will also develop a valuable understanding of the methods to capture market insights and the marketing analytics to measure your performances.

You will gain this knowledge through applied projects and authentic assessments that emulate realistic jobs’ tasks. This will help you develop your critical thinking and problem-solving abilities.

All our business management students follow the same first year in order to build a solid foundation on which to specialise. This means you can transfer to any of our specialist business management degree pathways:

• Business Management BSc (Hons)  
• Business Management with Business Analytics BSc (Hons)  
• Business Management with Entrepreneurship and Innovation BSc (Hons)  
• Business Management with Human Resource Management BSc (Hons)
• International Business Management BSc (Hons)