Master of Science in Consumer Analytics and Marketing Strategy

University of Leeds

UK,England

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12 Months

Duration

CAD 27,500/year

Tuition Fee

CAD 0 FREE

Application Fee

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1904

Total Students: 39,000 +

Int. Students: 13,400 +

Campus Detail

Main Campus Address

Woodhouse, Leeds LS2 9JT, United Kingdom

Master of Science in Consumer Analytics and Marketing Strategy

Program Overview

The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and use. This innovative Masters degree will give you the practical skills to analyse consumer data and provide insights for successful marketing strategies.

Taught by leading academics from Leeds University Business School and the School of Geography, you’ll explore a range of analytical techniques including applied Geographic Information Systems (GIS) and retail modelling, consumer and predictive analytics and data visualisation. You’ll also develop the softer skills to use the results of these analyses to inform decisions about marketing strategy.

Thanks to our connections with businesses worldwide, you’ll have access to emerging trends in topics such as consumer behaviour, decision science and digital and interactive marketing. You’ll further develop your practical skills with the opportunity to work on a live data project provided by a company.