Master of Arts in Corporate Communications, Marketing and Public Relations

University of Leeds

UK,England

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12 Months

Duration

CAD 27,500/year

Tuition Fee

CAD 0 FREE

Application Fee

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1904

Total Students: 39,000 +

Int. Students: 13,400 +

Campus Detail

Main Campus Address

Woodhouse, Leeds LS2 9JT, United Kingdom

Master of Arts in Corporate Communications, Marketing and Public Relations

Program Overview

Global organisations are realising that their corporate communications and marketing functions need to work closely to communicate with stakeholders. This growing interdependence has partly been driven by the impact of online communications on organisational reputation.

This course recognises this industry shift and explores the drivers and dynamics of modern corporate communications and its relationship with marketing and public relations. You will focus on stakeholder management, global strategic marketing, brand management, reputation management, media relations and social media.

Taught by researchers who combine their professional experience with the latest research expertise, you’ll examine key theories and concepts and gain the practical professional skills employers are looking for.

You’ll benefit from our corporate connections, as senior figures working in the sector regularly visit to offer a practitioner’s view during guest lectures. Many also provide case studies and practical project.