UK,England
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UK, England
Type: University
Location Type: Urban
Founded: 1904
Total Students: 39,000 +
Int. Students: 13,400 +
Main Campus Address
Woodhouse, Leeds LS2 9JT, United Kingdom
The MA Advertising and Design programme gives you the opportunity to prepare for careers in advertising and correlated fields in communication design. Based on an interdisciplinary approach, the programme is supported by three pillars: Design, Research, and Business.
The Design pillar approaches the elaboration of communication campaigns as a design process, providing a framework for its development, as well as equipping you with an understanding of design principles across specialised areas such as graphic, typographic and digital design.
The Business pillar is offered in collaboration with the Leeds University Business School - a top 100 business schools worldwide - and introduces you to essential knowledge in consumer behaviour and media planning, enabling you to develop effective communication strategies based on market insights and brand positioning.
Finally, the Research pillar focuses on skills that are valuable to both academia and industry. You will explore primary and secondary research methods, seamlessly integrating those into the design process, informing and evaluating their production using both quantitative and qualitative data. Moreover, you will have the option to expand those skills further by working on dissertations or research papers.
Assessment employs diverse approaches tailored to evaluate academic, professional, and digital literacies. The assessment components in your design modules reflect authentic professional practices, incorporating industry briefs and student competitions. Criteria for assessments are flexible, accommodating your individual skills and career choices. Exams and reflective reports will evaluate your theoretical comprehension and critical thinking applied to design processes. You will have the option to pursue an academic-focused dissertation or an industry-focused final project, both supported by a research-led approach.
Upon completion of the program, you will have acquired a wide range of skills, including evaluating market trends, analysing brand positioning, and formulating objectives and strategies to address communication challenges. You'll also develop the ability to generate creative concepts, design effective solutions, and conduct research to inform and reflect on design outcomes.
Master's Degree
84 Days
Full-Time
12 Months
Intake Month/Year | Intake Status | |
---|---|---|
sep 2025 | Open |
*Note: The fee is approximate and is subject to change
*Note: The fee is approximate and is subject to change
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Check program website for more information about funding options.
Career opportunities
This programme will equip you with the knowledge and skills to succeed in a dynamic and expanding sector.
You’ll be a confident strategist, planner, account executive or creative advertiser or designer who also understands the relationship between advertising, brand development and consumers. In addition, you’ll have important skills such as oral and written communication, presentations, research, analysis and commercial awareness.
We’ve designed the programme to prepare you for a range of opportunities working in the creative industries, traditional advertising and design agencies, digital and social media. Alternatively, you may want to explore different elements of advertising and design at PhD level.
Students from this programme have successfully gained employment at both traditional and non-traditional advertising agencies all over the world, and in a wide variety of roles including brand management, marketing and more.
There are various options through which a student can get a post study work visa in the UK.
Tier 1 Graduate Entrepreneur Visa for the graduates with a genuine and credible business idea.
Tier 2 (General) is the leading immigration visa to work in the UK.
Tier 4 Doctorate Extension Scheme is for students who have completed their Ph.D. and is valid for 12 months for them to work, look for work or set up a business.
Tier 5 Youth Mobility is for individuals of certain countries like Australia, Canada, Japan, Monaco, Hong Kong, South Korea, Taiwan, and New Zealand aged between 18 -30 who wish to move to the UK.
Tier 5 GAE is for individuals who want to come to the UK for work experience, training, research or a fellowship.
UK Ancestry is for individuals who are a citizen of a commonwealth and plan to work in the UK and have a grandparent who was born in the UK.
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