Diploma in Sport and Event Marketing and Management

Medicine Hat College

Canada,Alberta

 1 Shortlist

24 Months

Duration

CAD 19,360/year

Tuition Fee

CAD 125

Application Fee

Sep 2025

Apply Date

Canada, Alberta

Type: College

Location Type: Urban

Founded: 1965

Total Students: 8,890 +

Campus Detail

Main Campus Address

299 College Drive Southeast, Medicine Hat, AB T1A 3Y6, Canada

Diploma in Sport and Event Marketing and Management

Program Overview

MHC's Sport & Event Marketing and Management diploma prepares students to enter the fast-paced, integrated world of sports, arts and entertainment, and not-for-profits. Students get a competitive edge by learning everything from the science of persuasion, e-sports, and experiential marketing to public relations, sponsorship, and management theory. These skills are both complementary to the sports industry but can also be applied in a variety of other sectors such as corporate events, arts and entertainment, and community recreation.


Students will learn from industry professionals, participate in a workplace integrated learning residency, and gain insight through the use of simulations, case studies, and hands-on projects.