Program Overview

On BA Fashion Marketing, our mission is to build a better fashion industry, where inclusivity, diversity and sustainability are fully considered from concept to consumer. You’ll become a creative and ethical fashion marketer with a broad range of resilient skills that are adaptable within the ever-changing industry landscape. Our course balances research-led activities and contextual studies with creative practice and focuses on social, ethical and sustainable solutions to inform marketing decisions.

You’ll be working with research-active academics and industry professionals on exciting and authentic future-facing projects. You'll practice research, analysis and critical thinking skills throughout the programme. These skills, when combined with your creativity, are key for the development of innovative fashion marketing strategies, products, experiences and communications. Through a combination of making, reading and writing, you’ll become a creative thinker and a critical practitioner.

Your core subjects include design studies, visual communications, marketing principles, forecasting, branding and fashion management. You’ll also have the opportunity to study areas of personal interest, by selecting from a range of optional modules, for example sustainability, fashion imaging and neuromarketing. There’s also the choice to take Year in Industry or to Study Abroad, providing you with the flexibility to tailor your education experience to reach your ambition.

Specialist facilities and support

Take a virtual tour of our facilities.

We offer excellent facilities and technical support for developing your creative skills. We have a range of dedicated spaces where you can work independently. We also have a number of practical workshop studios and specialist facilities: sculpture programme studio, 2D programme studio, fashion design studio, knit and weave studio, photography studio, print workshop, laser cutting and 3D print workshop, printmaking workshop, XLab for Immersive Technologies and 3D workshop.

We provide access to a team of excellent technicians across the full range of skills who can help you to realise your work to reach its potential.

The School also provides a range of other support to enhance your experience and prepare you for the workplace: free dedicated software, a wide range of technical induction programmes, free access to LinkedIn Learning Tutorials, free camera and video recorder loan, supporting a Degree Show, external promotion, Yorkshire Fashion, visiting speakers from industry or other institutions around the world.