Bachelor of Science in Business Administration with a major in Digital Marketing (STEM)

University of Charleston (Removed)

USA,West Virginia

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48 Months

Duration

CAD 31,400/year

Tuition Fee

CAD 25

Application Fee

Apply Date

USA, West Virginia

Type: University

Location Type: Urban

Founded: 1888

Total Students: 2,620 +

Campus Detail

Main Campus Address

2300 MacCorkle Ave SE, Charleston, WV 25304, United States

Bachelor of Science in Business Administration with a major in Digital Marketing (STEM)

Program Overview

Our major in Digital Marketing is designed to appeal to learners with an interest in applying marketing principles to digital technology in order to improve business and marketing decision making. The digital marketing major studies the history of Marketing as a discipline with special attention to 21st century digital marketing trends. Foundational material, history, theory, applied simulation, and professional marketing certifications will combine to produce a skilled, market-ready, marketing practitioner.

The Digital Marketing program is designed to produce a work-ready marketing manager for 21st century employment. Through application the students will research, create, and execute a digital marketing campaign. The rapid growth of social media and digital media is fostering growth in the number of employment opportunities for graduates with the skill set and experience in the application of digital technology in marketing. This interdisciplinary program utilizes two courses from Digital Media Design and integrates professional preparation certifications, an internship experience, and a digital marketing strategy capstone experience to better prepare students with the digital marketing skills desired by employers.