Master of Arts in Marketing

London Metropolitan University - Holloway Campus

UK,England

 0 Shortlist

12 Months

Duration

CAD 18,700/year

Tuition Fee

CAD 0 FREE

Application Fee

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 2002

Total Students: 12,525 +

Campus Detail

Main Campus Address

166-220 Holloway Rd, London N7 8DB, United Kingdom

Master of Arts in Marketing

Program Overview

This master's degree is designed to provide you with the key industry-standard skills needed to develop a successful career in the UK or internationally. Delivered in London, the home of many global companies, the course will not only offer you the opportunity to gain a thorough grounding in the key theories and emerging concepts, you'll also be able to apply this knowledge in a practical environment. The degree offers pathways in retail marketing, advertising and public relations.

The Marketing MA and its pathways is designed for those looking to develop their knowledge of the theory and practice of marketing and its application in the fast-changing business environment.

The competitive significance of advanced marketing practices is increasingly acknowledged, and the development of key sectors make this course highly relevant for future managers in retail, related professional services and the marketing industry in general.

In addition to subject-specific knowledge, the pathways of retail marketing, advertising or public relations aim to develop the skills necessary to be effective in today's challenging business environment. The course, developed in conjunction with industry and professional bodies, will adopt an integrated approach to provide a coherent exploration of the interrelationships between the various modules.

The course recognises the international scope and application of marketing across sectors, and the importance of key metrics. You'll become independent and reflective learners, able to continue your learning in your chosen profession.

A key principle of the course is to deliver a set of theoretical concepts and relate them to practical, real-world marketing challenges that mirror the rapidly changing environment.

Guest speakers from key industries and visiting professors will support the course tutors in the delivery of the course.

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