Program Overview

While the tourism industry is one of the world's largest industries and is both dynamic and multi-disciplinary, it is fragile and requires new approaches when it comes to tackling overtourism, the growth of domestic tourism and its importance to general health and wellbeing. Therefore, in order to help you explore and prepare for a career in this diverse and changing industry, our BA (Hons) International Tourism Management provides a blend of core knowledge that reflects the economic, environmental and social context and practice of tourism with rigorous management underpinning throughout the course. With both a flexible learning and teaching approach, you will have greater control over the when and the where of your learning through both on and off-line experiences.

Industry engagement remains a strong focus of our BA(Hons) International Tourism Management. In the past, students have undertaken placements both overseas and within the UK. Overseas placements have included Universal Studios, Disney and a range of resort hotels and country clubs within the USA. However, while the tourism industry remains resilient, it does require new skills in innovation, creativity and risk management. Therefore, students now have the opportunity to develop live consultancy reports as part of this module for a range of organisations such as the National Trust, the Youth Hostel Association, Cardiff Airport, National Museum of Wales, airlines and tourist information centres. Thus, helping to maintain strong industry engagement in these challenging times.

To enhance the module content further, both our BA(Hons) International Tourism Management draws on the expertise of a number of industry experts including Visit Wales, Cardiff Airport and the Principality Stadium, Cardiff Motorpoint Arena, CADW, Cardiff Castle. The course team have frequently arranged visits and virtual tours of many local tourist attractions and destinations. If you choose one of the field study modules there is also the opportunity to experience and examine destinations such as Alicante, Morocco and Gambia with their own individual assessment methods.

The BA in International Tourism Management is accredited by the Tourism Management Institute. Work in this programme is not only underpinned by the research being undertaking by the academic staff, but also the Welsh Centre for Tourism Research (WCTR) and the Association for Tourism in Higher Education.