Master of Science in Marketing and Digital Communications

Queen Mary University of London - Mile End Campus

UK,England

 0 Shortlist

12 Months

Duration

CAD 33,500/year

Tuition Fee

CAD 0 FREE

Application Fee

Sep 2025

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1785

Total Students: 32,000 +

Int. Students: 13,100 +

Campus Detail

Main Campus Address

Mile End Rd, Bethnal Green, London E1 4NS, United Kingdom

Master of Science in Marketing and Digital Communications

Program Overview

Integrating mainstream marketing and communication theories with relevance to the digital environment, the MSc Marketing and Digital Communications programme provides an insight into developing practical strategies for marketing and communications, taking into account the constraints, opportunities, risks and technical elements of different digital platforms.

The course explores the strategies that drive marketing and communication campaigns, covering topics such as new product development, crisis communications and green marketing.

The core modules aim to build foundational knowledge and skills in marketing and consumer behaviour concepts and theories. Students will have the opportunity to gain the following broad skills:

  • Ability to develop independent and critical insights into marketing concepts and digital communications.
  • Ability to critically evaluate approaches to marketing and communication strategies through real world examples.
  • Ability to assess the risks and opportunities for building relationships and consumer communities within the digital landscape.
  • Learn to communicate effectively and with sensitivity to cultural or other relevant contextual factors, within global platforms.