Master of Science in Marketing and Digital Analytics

Queen Mary University of London - Mile End Campus

UK,England

 0 Shortlist

12 Months

Duration

CAD 33,500/year

Tuition Fee

CAD 0 FREE

Application Fee

Sep 2025

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1785

Total Students: 32,000 +

Int. Students: 13,100 +

Campus Detail

Main Campus Address

Mile End Rd, Bethnal Green, London E1 4NS, United Kingdom

Master of Science in Marketing and Digital Analytics

Program Overview

The MSc Marketing and Digital Analytics programme is designed to provide analytical, strategic and methodological insights into marketing and its relationship with the online data economy. Students will develop critical insights into the changing nature of marketing, and learn how to drive campaigns and build consumer relationships within a digital environment. The programme is open to graduates of all disciplinary backgrounds and is suitable for individuals who are looking to start or develop their own businesses.

The core modules aim to build foundational knowledge and skills in marketing and digital economy concepts and theories. Broad skills that will be developed during the course include:

  • Ability to develop independent insights on marketing in the digital economy.
  • Ability to critically evaluate competing approaches and viewpoints, and justify decisions on Big Data and data analytics.
  • Ability to review the use of data and its relevance in different cultural contexts.
  • Knowledge of how to act ethically and with responsibility in terms of data analytics, while paying special attention to data ethics including data privacy, anonymity and governance.

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