Master of Science in International Marketing and Consumer Psychology
Queen Mary University of London - Mile End Campus
UK,England
0 Shortlist
12 Months
Duration
CAD 33,500/year
Tuition Fee
CAD 0 FREE
Application Fee
Sep 2025
Apply Date
UK, England
Type: University
Location Type: Urban
Founded: 1785
Total Students: 32,000 +
Int. Students: 13,100 +
Campus Detail
Main Campus Address
Mile End Rd, Bethnal Green, London E1 4NS, United Kingdom
Master of Science in International Marketing and Consumer Psychology
Program Overview
The MSc Marketing and Consumer Psychology programme is designed to provide a combination of critical, strategic, and methodological skills in marketing, with an emphasis on consumer behaviour, psychology and consumption culture. Students will learn how to develop customer orientation approaches to drive organisation strategies and branding campaigns, as well as how to devise consumer relationships within digital environments.
The core modules aim to build foundational knowledge and skills in marketing and normative consumer behaviour concepts, which are examined for their relevance to the global South and non-western contexts.
The programme will build the following broad skills:
- Ability to develop independent insights from research, concepts, and consumer psychology theories and apply these to real-world scenarios.
- Ability to critically evaluate approaches and viewpoints on consumer behaviour, utilising analytical skills to assess the choices consumers make.
- Ability to deal with complex and dynamic marketing challenges and innovatively apply consumer behaviour/psychology orientations to an international marketplace.
- Ability to examine ethical marketing practices in terms of sustainability, consumer rights and choice orientations.
- Knowledge of how to build consumer relationships ethically and with responsibility, in accordance with the changing regulatory environment.
Application Fee
Application Fee: CAD 0 FREE Tuition Fee
CAD 33,500 per year
*Note: The fee is approximate and is subject to change
Living Cost in Queen Mary University of London - Mile End Campus
CAD 12,006 per year
*Note: The fee is approximate and is subject to change
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check program website for more information about funding options.
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