Master of Science in International Marketing and Consumer Psychology

Queen Mary University of London - Mile End Campus

UK,England

 0 Shortlist

12 Months

Duration

CAD 33,500/year

Tuition Fee

CAD 0 FREE

Application Fee

Sep 2025

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1785

Total Students: 32,000 +

Int. Students: 13,100 +

Campus Detail

Main Campus Address

Mile End Rd, Bethnal Green, London E1 4NS, United Kingdom

Master of Science in International Marketing and Consumer Psychology

Program Overview

The MSc International Marketing and Consumer Psychology programme teaches critical, strategic, and methodological marketing skills, focusing on consumer behaviour, psychology, and consumption culture. It offers an exciting chance to explore marketing from a consumer's perspective in the global marketplace. The curriculum emphasizes understanding of the psychological processes behind consumer decision-making and cultural factors influencing consumption. Students can pursue an industry-based consultancy project and apply marketing knowledge and skills to real-world cases.

  • Specialise in B2C marketing - marketing with a consumer orientation.
  • Learn from academic experts in consumer psychology, consumer culture, sustainability and social marketing
  • You'll be taught to examine normative consumer behaviour concepts and consider their relevance to the Global South and non-western contexts.

The programme will build the following broad skills:

  • Ability to develop independent insights from research, concepts, and consumer psychology theories and apply these to real-world scenarios.
  • Ability to critically evaluate approaches and viewpoints on consumer behaviour, utilising analytical skills to assess the choices consumers make.
  • Ability to deal with complex and dynamic marketing challenges and innovatively apply consumer behaviour/psychology orientations to an international marketplace.
  • Ability to examine ethical marketing practices in terms of sustainability, consumer rights and choice orientations.
  • Knowledge of how to build consumer relationships ethically and with responsibility, in accordance with the changing regulatory environment.

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