Program Overview

This is a joint honours degree that provides you with expertise in both disciplines, offering you a greater range of career opportunities on graduation. The variety of skills will equip you with the tools for developing your management and leadership career.

Our course is accredited by the Chartered Institute of Marketing (CIM) and you’ll receive exemption from two out of three units that are necessary to obtain the CIM Certificate in Professional Marketing. This is a highly sought-after qualification in the marketing industry, especially if you’re considering a career in marketing management. The University provides free tuition to students doing this course who want to do the remaining unit. The professional certificate means you will be rewarded with two qualifications by the time you finish your studies, giving you a competitive edge in the job market.

As well as developing the skills and knowledge required for either a career in business administration or as a professional marketer, our business management and marketing degree course will provide you with entrepreneurial skills and understanding that will allow you to start your own business.

In addition to learning broad marketing skills that apply to the commercial world, the programme also provides you with opportunities to develop new specialist marketing skills to help improve society through the relatively new field of social marketing.

As part of the course, you’ll have the opportunity to undertake short and long accredited work placements. This opportunity will also compliment our innovative modules that equip you with skills for employment Past students on the module have found that it has helped them gain recognition from the Institute of Sales and Marketing Management (ISMM), a professional organisation that represents sales professionals in the UK.

Our business management and marketing programme not only aims to improve your career opportunities, but also seeks to accelerate your cultural and personal growth. You’ll find opportunities to study abroad for a semester in places such as Europe, Japan or the USA, where you’ll be immersed in a new culture and acquire new perspectives.