Master of Science in International Marketing and Business Strategies

Queen Mary University of London - Mile End Campus

UK,England

 0 Shortlist

12 Months

Duration

CAD 33,500/year

Tuition Fee

CAD 0 FREE

Application Fee

Sep 2025

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1785

Total Students: 32,000 +

Int. Students: 13,100 +

Campus Detail

Main Campus Address

Mile End Rd, Bethnal Green, London E1 4NS, United Kingdom

Master of Science in International Marketing and Business Strategies

Program Overview

The International Marketing and Business Strategies MSc provides students with the opportunity to develop a critical understanding of marketing concepts that drive organisational growth and internationalisation. The programme is suited to students who want to think strategically about the relationship between business dynamics and marketing. You will also have the opportunity to pursue an industry-based consultancy project, apply marketing knowledge and skills to real-world cases, and participate in business simulations.

  • Study marketing in a strategic context, to gain a broader understanding of how marketing relates to business and management.
  • Explore the challenges of the digital economy, networked marketing and platformization.
  • Be well-equipped to pursue consultancy roles in the changing international marketplace.

Through assessments, project and problem-based activities, this programme aims to enable students to:

  • Plan and conduct market research informed by literature in marketing, international management and strategy disciplines.
  • Criticially appraise marketing insights from literature, qualitative and quantitative data.
  • Develop the skills to present analysis and recommendation of marketing practices and strategies.