Program Overview

The BA (Hons) Advertising and Marketing Management at Cardiff Met is a marketing specialist degree which has been developed in conjunction with the Institute of Practitioners of Advertising (IPA) syllabus ensuring that teaching content is well aligned to industry expectations. The course has a great reputation for its vocational orientation - becoming a 'Met Marketer' will enable you to gain both the academic knowledge and practical skills needed to gain employment in the advertising and marketing industry.

The new degree will seek accreditation from the IPA and will enable students to develop the skills and ability to think creatively and adopt the latest tools in modern integrated advertising campaigns. Advertising continues to enjoy a high profile within the marketing communications sector especially with regard to brand building activities.

This course offers students the chance to develop their knowledge and skills to become highly informed in all aspects of advertising. Enabling students to develop and plan advertising campaigns in conjunction with other marketing activities, promotion, direct and digital media. This degree also incorporates important elements of the wider marketing area in order to ensure that students can enter the graduate market able to contribute effectively to all elements of marketing. You will be well equipped with a range of practical skills as you will be taught to use industry standard software equipping you with visual skills, alongside developing verbal and written communication skills.

In addition to this, as a Met-Marketer you will be able to participate in our CIM Student chapter and follow in the footsteps of our award students by participating in the CIM based creative and entrepreneurial activities. The competition will give you enable you to experience what it is like to work for an marketing agency by working on a campaign for a well-known industry brand with the top 12-finalists being invited to pitch their ideas to the client face-to-face.

The course lecturers have both academic knowledge and industry experience to develop the skills you need to become highly employable marketing graduates. You will enter a 'think tank' of advertising and marketing, putting your knowledge and skills into practice during your assessments and work placement opportunities. An optional work placement year between your second and final year enhances employability and exposes students to valuable experience and networking opportunities within the industry.