Program Overview

As events have become a major force for building personal and business communities and a tool to promote destinations and nation-building, the study of events has become increasingly significant in the all-areas businesses and academia. This course will meet the increased need and demand for skilled and effective business and events management graduates, adding to the professionalisation of the event management field. The course combines key business management and event management learning outcomes delivered by events industry professionals, academic experts, and specialist guest lecturers, supporting students in the application of theory to practical event management, with the opportunity for students to produce their own live events as part of the course curriculum

You will develop knowledge and skills across several business disciplines, focusing on the study of organisations, management, and the changing environment in which they operate.

From commercial sector meetings, incentives, conferences and exhibitions (MICE) through to festivals, arts, cultural, community and sporting events, the thriving events industry in London makes the perfect place to study the management of events and entertainment.

Both practical and career focused, on this course you'll learn about event strategy, design, logistics, operations, sustainability, law, health and safety, as well as business management, leadership, marketing and human resources giving you a head start to finding a career or starting your own business in the events and entertainment industry.

This course characterises the nature of events as planned, temporary, short-term, unique activities and is designed to meet the ever-increasing need of studying cultural, economic, social, political, marketing or business practices. The complex nature of events means that specific expertise is required to manage temporary resources such as subcontractors and volunteer workforces. Thinking and working creatively is at the heart of this process and forms an integral part of the course, with creative skills and aptitudes developed and assessed. It is necessary to have knowledge of procurement processes and working through agencies and clients to plan, coordinate and deliver safe, sustainable, rewarding and, often, creative event experiences. Moreover, as event sectors have themselves matured, a fundamentally greater strategic perspective is required in terms of both policy and practice. Graduates need to be able to independently question why events are provided as well as the best methods to do so. The course therefore will explore a range of conceptual and theoretical areas, alongside developing professional skills, to meet the academic and employability needs of graduates and the events industry.