Master of Science in Fashion and Lifestyle Marketing
Glasgow Caledonian University (London)
UK,England
0 Shortlist
12 Months
Duration
CAD 16,200/year
Tuition Fee
CAD 0 FREE
Application Fee
Apply Date
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UK, England
Type: University
Location Type: Urban
Founded: 1993
Total Students: 20,000 +
Int. Students: 17,540 +
Campus Detail
Main Campus Address
GCU London 40 - 48 Fashion Street Spitalfields London E1 6PX
Master of Science in Fashion and Lifestyle Marketing
Program Overview
A future-focused programme exploring the changing fashion industry and the integration of fashion and lifestyle.
The fashion industry is dynamic, wherein some sectors have faced a slowdown in sales as consumers shift their spending towards lifestyle goods and experiences.
To redress this, lifestyle brands have emerged in the marketplace, wherein fashion is sold alongside, for example, tech products, watches and homeware along with in store experiences, such as yoga classes. These brands exemplify products or services that embody an individual’s interests and attitudes and seek to inspire and guide the consumer's way of life.
Capturing these changes, the MSc Fashion and Lifestyle Marketing programme is designed for students who want specialist knowledge in brand development, buying, merchandising, digital and social media marketing communications, staging the retail experience, design and trend decision making and understanding the connected consumer.
Drawing upon the latest research in the field, students will become specialists in design management and trend analysis, branding, experiential retail marketing, consumer behaviour and marketing communications, all within the context of fashion and lifestyle.
Students then have the chance to explore this theory in a practical setting through work experience, industry visits, guest speakers and live projects.
Application Fee
Application Fee: CAD 0 FREE Tuition Fee
CAD 16,200 per year
*Note: The fee is approximate and is subject to change
Living Cost in Glasgow Caledonian University (London)
CAD 13,347 per year
*Note: The fee is approximate and is subject to change
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check program website for more information about funding options.
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