Bachelor of Arts (Hons) in International Marketing

Glasgow Caledonian University

UK,Scotland

 0 Shortlist

48 Months

Duration

CAD 15,200/year

Tuition Fee

CAD 0 FREE

Application Fee

Sep 2025

Apply Date

UK, Scotland

Type: University

Location Type: Urban

Founded: 1993

Total Students: 20,000 +

Int. Students: 17,540 +

Campus Detail

Main Campus Address

Cowcaddens Rd, Glasgow G4 0BA, United Kingdom

Bachelor of Arts (Hons) in International Marketing

Program Overview

Combining traditional and digital marketing, this programme will provide you with the knowledge and expertise required for a successful career locally or internationally. You will gain a sound understanding of specific aspects of marketing, leading to a wide range of career options.

Marketing involves almost every aspect of an organisation, from advertising, sales, market research and new product development to the creation, promotion and protection of a company brand. Through understanding customers and their needs and desires a company can make itself, its goods or its services irresistible to consumers.

Our excellent industry links provide you with opportunities to engage in real life projects and case studies, putting into practice the theory learned throughout the programme.

A recent development to the International Marketing programme is the inclusion of digital and data analytic modules to enhance employability and meet the needs of a digitally evolving sector.

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