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Master of Science in Marketing Intelligence (STEM)

Study Group - Towson University

USA,Maryland

0 Shortlist

24 Months

Duration

CAD 19,782/year

Tuition Fee

CAD 45 FREE

Application Fee

Apply Date

USA, Maryland

Type: University

Location Type: Semi-Urban

Founded: 1866

Total Students: 22,923 +

Int. Students: 460 +

Campus Detail

Main Campus Address

8000 York Rd, Towson, MD 21252, United States

Overview
Key Facts
Fees & Funding
Admission Requirements
Scholarships
Student Visa
Work Permit

Master of Science in Marketing Intelligence (STEM)

Program Overview

Marketing intelligence is the integration of marketing research, strategy, analytics, data management and interactive marketing. Towson University's master's degree program in marketing intelligence with an embedded graduate certificate in interactive marketing is designed with an applied, experiential learning focus based on industry needs. Through rigorous coursework and hands-on research, you will learn how to acquire, analyze and utilize marketing data and gain the experience necessary to enter high-level positions responsible for strategic decisions.

Why Earn a Master’s in Marketing Intelligence?

The U.S. Bureau of Labor Statistics projects employment of market research analysts to grow 22 percent from 2020 to 2030. But the career opportunities aren't just growing. As the field of marketing continues to evolve toward greater use of data and interactive technology, the career paths of data analysts and marketing specialists are overlapping increasingly. Companies need individuals with business mindsets, marketing knowledge and managerial skills who also understand database systems, big data and complex analytics.

As a graduate of Towson University’s marketing intelligence master’s program you will have that diverse skill set and be qualified for jobs such as:

Marketing intelligence analyst
Digital marketing manager
Marketing research analyst
Customer insight specialist

Detailed Program Facts

Program Level

Master's Degree

Application Processing Days

7 Days

Program Intensity

Full-Time

Duration of Program

24 Months

Program Intakes

Intake Month/Year		Intake Status
jan 2024		Closed
jan 2025		Closed
aug 2024		Closed
aug 2025		Not Available

Application Fee

Application Fee: CAD 45 FREE

Tuition Fee

CAD 19,782 per year

*Note: The fee is approximate and is subject to change

Living Cost in Study Group - Towson University

CAD 16,000 per year

*Note: The fee is approximate and is subject to change

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check program website for more information about funding options.

English Test Requirements

IELTS
- Minimum Overall Score - 6.5 - 6 - With No Band Less Than
TOEFL
- Minimum Overall Score - 80 - 20 - With no score less than
PTE
- Minimum Overall Score - 57.0
DUOLINGO
- Minimum Overall Score - 115.0

Minimum Level of Education Required: To be accepted into this program, applicants must have a Bachelor's Degree.
Students without undergraduate coursework in statistics and programming may be required to complete additional coursework in these areas prior to being admitted the program.

Minimum CGPA Required: 70.00 %

Additional Information

Scholarships

Work Permit

PGWP

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization.