Bachelor of Arts in Media Strategies

EDUCO - Texas Tech University

USA,Texas

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48 Months

Duration

CAD 24,122/year

Tuition Fee

CAD 75

Application Fee

Apply Date

USA, Texas

Type: University

Location Type: Urban

Founded: 1923

Total Students: 40,666 +

Campus Detail

Main Campus Address

2500 Broadway, Lubbock, TX 79409, United States

Bachelor of Arts in Media Strategies

Program Overview

This program prepares students for the rapidly evolving media environment and emphasizes strategic knowledge related to media content and resources. The program stresses integration across media and communication disciplines to drive business innovation and entrepreneurial thinking. By emphasizing media research and interpretation techniques, social media analysis, and data visualization, the program prepares students for a rapidly evolving media environment.

Courses in media insights and professional communication will enhance critical understanding of business and audiences and provide skills for pitching creative ideas to management and investors. Graduates will learn to think entrepreneurially, identify opportunities, work in teams, solve problems, communicate persuasively and effectively, and make impactful and meaningful decisions in media organizations.