Undergraduate Academic Accelerator Pathway (2-Term) - Bachelor of Science in Business Administration - Marketing Management

Shorelight Group - University of the Pacific - Stockton Campus

USA,California

 0 Shortlist

48 Months

Duration

CAD 57,268/year

Tuition Fee

CAD 0 FREE

Application Fee

Apply Date

USA, California

Type: University

Location Type: Urban

Founded: 1851

Total Students: 6,263 +

Int. Students: 495 +

Campus Detail

Main Campus Address

3601 Pacific Ave, Stockton, CA 95211, United States

Undergraduate Academic Accelerator Pathway (2-Term) - Bachelor of Science in Business Administration - Marketing Management

Program Overview

Marketing is fundamental to all profit and non-profit organizations. From connecting with your customer to competing in a global marketplace, a degree in marketing opens students up to a wide range of career possibilities applicable to any industry.

With a major in Marketing Management, you will learn how to conduct effective market research and analyze data, manage promotional activities and formulate brand strategies, use consumer behavior theories to better connect with consumers, create new products from idea formation to execution, and formulate effective digital communication strategies. You will work on solving hands-on business problems while enhancing your teamwork and leadership skill through experiential projects.