Bachelor of Science in Business Administration with Marketing

University of Colorado Denver

USA,Colorado

 0 Shortlist

48 Months

Duration

CAD 32,196/year

Tuition Fee

CAD 75 FREE

Application Fee

Jun 2025

Apply Date

USA, Colorado

Type: University

Location Type: Urban

Founded: 1912

Total Students: 15,000 +

Campus Detail

Main Campus Address

1201 Larimer St, Denver, CO 80204, United States

Bachelor of Science in Business Administration with Marketing

Program Overview

Marketing is concerned with directing the activities of the organization toward the satisfaction of customer wants and needs. This involves understanding customers, identifying those wants and needs that the organization can best serve, guiding the development of specific products or services, planning and implementing ways to take products or services to the market, securing the customer's order and finally, monitoring customer response in order to guide future activities.

In most organizations, marketing is a major functional area that provides a wide variety of career opportunities in such fields as personal selling and sales management, advertising and sales promotion, public relations, marketing research, physical distribution, product management, market management, marketing information systems and retail management.