Bachelor of Business in Marketing

CIC Higher Education

Australia,Victoria

 0 Shortlist

36 Months

Duration

CAD 18,000/year

Tuition Fee

CAD 250

Application Fee

Mar 2025

Apply Date

Australia, Victoria

Type: College

Location Type: Urban

Founded: 2001

Total Students: 0 +

Campus Detail

Main Campus Address

level 4/108 Lonsdale St, Melbourne VIC 3000, Australia

Bachelor of Business in Marketing

Program Overview

The Bachelor of Business (Marketing) aims to produce graduates who have a thorough knowledge of business and marketing principles and practices.

In the first year, students will be introduced to the fundamentals of current business trends and practices. In the second and third year, students will develop their knowledge base to include vital marketing practices applicable to Australian and international contexts.

Students will study marketing theories and models, learn how to analyse marketing opportunities, and how to develop a strategic marketing plan that will lead to meeting the overall business objectives of the organisation.

Upon graduation, graduates will have gained the skills and knowledge to identify marketing opportunities, generate new ideas, undertake market research and analysis, and confidently apply their knowledge and skills in marketing positions within domestic or internationally focused businesses.