Master of Science in Social Media and Mobile Marketing (STEM)

Kaplan Group - Pace University - New York

USA,New York

 0 Shortlist

18 Months

Duration

CAD 27,180/year

Tuition Fee

CAD 0 FREE

Application Fee

Sep 2025

Apply Date

USA, New York

Type: University

Location Type: Urban

Founded: 1906

Total Students: 13,600 +

Int. Students: 2,100 +

Campus Detail

Main Campus Address

One Pace Plaza, New York, NY 10038, United States

Master of Science in Social Media and Mobile Marketing (STEM)

Program Overview

Mobile and social are the new normal in marketing. Our MS in Social Media and Mobile Marketing at the Lubin School of Business is designed for anyone from recent college graduates to more experienced marketers who seek to develop or refine their expertise in digital marketing communications. By enrolling in this program, you will enjoy accelerated exposure to cutting-edge thinking in the social/mobile space.

Coursework is integrated with real-world, real-time projects, and you will have access to leading industry practitioners and guest speakers. Additionally, the program is STEM-designated, offering international students the ability to work for longer periods without immediate need of sponsorship.

The program offers the ultimate blend of strategy and science for creating, delivering, and managing brand communications. You will acquire the knowledge, tools, and multidisciplinary skills needed for researching, planning, implementing, and evaluating social media and mobile strategies. Students evaluate and measure communications campaigns; segment and target markets for social media and mobile tactics; devise strategies for integrated communications using traditional and new media; integrate digital campaign strategy with objectives, brand strategy, and media plans; and track and measure campaigns using industry-standard metrics and techniques.