Bachelor of Business Administration in Marketing with Concentration in Integrated Marketing Communications

East Tennessee State University

USA,Tennessee

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36 Months

Duration

CAD 29,558/year

Tuition Fee

CAD 35

Application Fee

Apply Date

USA, Tennessee

Type: University

Location Type: Urban

Founded: 1911

Total Students: 14,000 +

Campus Detail

Main Campus Address

1276 Gilbreath Dr, Johnson City, TN 37614, United States

Bachelor of Business Administration in Marketing with Concentration in Integrated Marketing Communications

Program Overview

The Department of Management and Marketing includes a Management program and a Marketing program. The Management program offers study leading to the Bachelor of Business Administration (B.B.A.) degree with a major in Management. Management majors must select one of five concentrations: General Management, Human Resources Management, International Business, Legal Studies or Logistics/Supply Chain Management. The Marketing program offers study leading to the Bachelor of Business Administration (B.B.A.) degree with a major in Marketing. Marketing majors must select one of four concentrations: Integrated Marketing Communications, Marketing Analytics, Marketing Management or Fashion Marketing and Merchandising. Programs are designed to equip students with conceptual foundations and practical skills necessary for entry-level positions in both private and public-sector organizations.