Bachelor of Management in Marketing Emphasis

Concordia University of Edmonton

Canada,Alberta

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48 Months

Duration

CAD 28,074/year

Tuition Fee

CAD 100

Application Fee

Sep 2025

Apply Date

Canada, Alberta

Type: University

Location Type: Urban

Founded: 1921

Total Students: 2,333 +

Campus Detail

Main Campus Address

7128 Ada Blvd NW, Edmonton, AB T5B 4E4, Canada

Bachelor of Management in Marketing Emphasis

Program Overview

You can tailor your 4-year Bachelor of Management degree to your interests, by selecting the emphases of your choice.
Initially, you will establish a solid foundation of technical competence and skills with courses such as accounting, finance, information technology, management ethics, and international business, all the while developing effective management skills.

You can link your career aspirations to specific career paths when you choose your emphasis, either as you enter the program or during your first years of university:


Emphasis: Marketing
Be the marketing professional that knows the ins and out of building brand loyalty, developing your customer base, and creating effective advertising campaigns.

You will be on top of your game, as you learn how to research, create, and design marketing campaigns from inception. Learn about:

  • Advertising methods
  • Consumer behaviour
  • International marketing
  • Promotion strategies
  • Research techniques
  • Strategic marketing

With the Marketing emphasis, pursue careers such as marketing manager, market research analyst, project manager, public relations professional, sales representative, and so much more.


Paid Internships
Industry experts provide instruction, we have an independent employer advisory committee to ensure quality, and we provide the opportunity of a highly relevant 13-week paid internship [link] placement, where you put your learned skills and experience to the test and create valuable connections.