Bachelor of Science in Marketing
Study Group - Florida Atlantic University - Boca Raton Campus
USA,Florida
0 Shortlist
48 Months
Duration
CAD 17,324/year
Tuition Fee
CAD 0 FREE
Application Fee
Apply Date
USA, Florida
Type: University
Location Type: Urban
Founded: 1961
Total Students: 30,000 +
Campus Detail
Main Campus Address
777 Glades Road Boca Raton, FL 33431
Bachelor of Science in Marketing
Program Overview
Marketing affects everyone in the global economy. We are all consumers of many things. Business firms exist to supply products and services that some group of customers value. Which firms will perish and which will survive? Which firms will mature and which will thrive? In the competitive world of business, the answers depend largely on how well firms perform marketing activities. Courses in the Marketing Department are designed to teach students how to perform marketing effectively.
The accelerating pace of technological change, the increasing globalization of economic activity, and the rapid development of new methods and models for doing business create new competitive challenges and stimulating opportunities for students of marketing. Because it involves and informs all functions of a business, marketing plays a key role in the success of any organization. Marketing strategy begins with identifying and understanding customer requirements; it involves research and development of new or improved products and services, and marketing determines how a company communicates and delivers value to its customers. On a larger scale, marketing is a major contributor to the standard of living and the quality of life we enjoy in our global economy.
Marketing is an exciting and dynamic field of study providing opportunities for choosing among a wide range of rewarding careers. A few of the many career fields include: business and consumer marketing, brand and product management, advertising and promotion, retailing and internet marketing, personal selling and sales management, marketing research and competitive analysis, and international and global marketing.
The undergraduate marketing major is targeted to students planning careers in marketing. Marketing majors learn the basic concepts and skills necessary to understand the modern business world and transition from students to entry level corporate or entrepreneurial careers in marketing. Marketing majors are also well prepared with the knowledge and technical skills for subsequent graduate work at any accredited university in the country. In addition to the marketing major, the department also offers an advertising major, marketing minor, and marketing certificate programs. The marketing department offers a large variety of undergraduate courses, day and evening, weekday and weekend, in-class and on-line, and at multiple campuses.
Application Fee
Application Fee: CAD 0 FREE Tuition Fee
CAD 17,324 per year
*Note: The fee is approximate and is subject to change
Living Cost in Study Group - Florida Atlantic University - Boca Raton Campus
CAD 15,000 per year
*Note: The fee is approximate and is subject to change
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check program website for more information about funding options.
