Master of Commerce in Marketing Analytics

University of New South Wales (UNSW) - Kensington Campus

Australia,New South Wales

 0 Shortlist

20 Months

Duration

CAD 56,000/year

Tuition Fee

CAD 150

Application Fee

Apply Date

Australia, New South Wales

Type: University

Location Type: Semi-Urban

Founded: 1949

Total Students: 65,600 +

Int. Students: 22,946 +

Campus Detail

Main Campus Address

Civil Engineering Building (H20), Library Rd, UNSW Sydney, Kensington NSW 2052, Australia

Master of Commerce in Marketing Analytics

Program Overview

The Master of Commerce allows you to amplify your business knowledge in two specialisations, or diversify your skillset through future-focused electives.

UNSW’s Master of Commerce (MCom) is a 1.7 year full-time postgraduate coursework degree. Designed in consultation with industry, this world-class business degree prepares you with the experience and knowledge you need to succeed in the career you want. This degree is career-focused from day one. Whatever you specialise in, you’ll connect with industry, learn with real-world tools and technology, and have access to work-experience, career development, and mentoring opportunities.

Specialisation: Marketing Analytics
Marketing analytics is all about enhancing the consumer experience, using big data analytics. Marketing is not just about selling, it’s about truly understanding your consumer and creating innovative ways to improve their experience. That’s where data analysis comes in.

Why study marketing analytics?

Want to be a marketing manager? You’ll need to be on top of big data analytics. In this study area, you’ll learn how to better understand the consumer purchase journey, improving the effectiveness of a marketing strategy. You’ll learn costumer, product, and advertising analytics using marketing models, machine learning, natural language processing, and computer vision methods.

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