Program Overview

Digital marketing — using digital media to reach consumers — is constantly evolving. New technologies change the way companies interact with customers.

Employers in this quickly growing field want marketing pros who can stay abreast of the latest trends.

The accredited University of Toledo’s College of Business and Innovation is one of the best in the U.S. Our expert faculty in the digital marketing program stays on top of current developments and continually updates curriculum.

Digital marketing undergraduates learn “soft” skills like communication, leadership and critical thinking as well as the basics of:

• Digital and conventional media (including social and mobile media)
• Marketing strategies and analytics
• Website design and management
• Information technology

Highlights

• One of the country’s best business schools. UToledo’s College of Business and Innovation is nationally ranked. It offers 13 bachelor of business administration majors. Any of them can be added as a minor to your digital marketing degree.
• Learn by doing. Our digital marketing curriculum focuses on skill-building and projects with real business and nonprofit clients.
• A constantly updated curriculum. UToledo is proud of our program’s flexibility. Students learn the skills and knowledge they need in both marketing and information technology. We emphasize breakthrough innovations in the field.
• High-tech labs. You’ll find all the tools you need to master digital media and marketing — software, technology and more.
• Expert faculty. Those who teach in the digital marketing program publish in the Harvard Business Review, Journal of Marketing and other leading journals. Associate professor Iryna Pentina has authored more than 80 scientific publications in the areas of internet marketing and retailing, social media marketing and online consumer behavior.
• Outstanding advisers and mentors. Get personalized attention from dedicated career counselors. They'll help you find valuable digital marketing internships and choose relevant classes.
• Leadership skills. Make yourself more marketable. Add our leadership minor and learn what it takes to be an effective leader.