Master of Marketing

University of Wollongong - (Non Rep)

Australia,New South Wales

 0 Shortlist

18 Months

Duration

CAD 24,048/year

Tuition Fee

CAD 0 FREE

Application Fee

Feb 2024

Apply Date

Australia, New South Wales

Type: University

Location Type: Urban

Founded: 1951

Total Students: 33,044 +

Int. Students: 7,231 +

Campus Detail

Main Campus Address

Northfields Ave, Wollongong NSW 2522, Australia

Master of Marketing

Program Overview

The Master of Marketing involves an exploration of the motives of consumers during the purchase of products and services. You will learn how to use this market research to make more effective marketing decisions.

Leading Marketing academics will teach you to examine who the customer is to develop a competitive advantage by effectively positioning products/services in the market. You will study how to utilize promotional tools an organization may use to create this competitive advantage and enhance a brand’s equity, whether the organization is a commercial, non-profit, or social entity.

This master’s degree will ultimately enable you to develop and demonstrate technical knowledge and skills in marketing, a field increasingly important for all types of organizations that need to deliver value through the products and services they create. You will have the opportunity to study a wide range of advanced topics in marketing and gain professionally oriented generalist and specialist marketing skills.