Master of Marketing / Master of International Tourism and Hospitality Management (Dual Degree)

Griffith University - Gold Coast Campus

Australia,Queensland

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24 Months

Duration

CAD 38,500/year

Tuition Fee

CAD 50 FREE

Application Fee

Mar 2026

Apply Date

Australia, Queensland

Type: University

Location Type: Semi-Urban

Founded: 1971

Total Students: 50,000 +

Int. Students: 8,500 +

Campus Detail

Main Campus Address

1 Parklands Dr, Southport QLD 4215, Australia

Master of Marketing / Master of International Tourism and Hospitality Management (Dual Degree)

Program Overview

The Master of Marketing/Master of International Tourism and Hospitality Management double degree program will provide you with an understanding of strategic marketing and operational considerations, enabling you to critically analyse and make managerial decisions within the rapidly expanding and dynamic, local/global services and 'experience' industry environments. This double degree program enables you to graduate with two postgraduate qualifications at a Masters level and take the next step in your career.

The Master of International Tourism and Hospitality Management develops skills essential for managerial-level professionals in the services and 'experience' industries that include, advanced business acumen, strategic thinking, high-level people management, leadership skills, resilience, empathy and specialised industry knowledge, with an emphasis on sustainability principles.

Learning through flexible course delivery options such as on-campus or online modes, you will deepen your core business skills in areas such as revenue management, finance, marketing, technology integration and digitisation, developing insights and understanding of how to lead in a culturally diverse context.

As a graduate, you will emerge as a confident leader, equipped to navigate the complex issues and challenges facing the local/global tourism and hotel industry.

The Master of Marketing enables you to develop and build on a solid foundation of marketing principles and industry best practice. You will learn how to apply the latest marketing techniques and technologies to areas such as consumer behaviour, market research and integrated marketing communications. Your studies will also show you how to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.