Master of Management in Marketing

University of South Australia - City West Campus

Australia,South Australia

 0 Shortlist

18 Months

Duration

CAD 42,000/year

Tuition Fee

CAD 0 FREE

Application Fee

Jul 2025

Apply Date

Australia, South Australia

Type: University

Location Type: Urban

Founded: 1991

Total Students: 37,000 +

Int. Students: 5,500 +

Campus Detail

Main Campus Address

61-68 North Terrace, Adelaide SA 5000, Australia

Master of Management in Marketing

Program Overview

In this degree you will learn contemporary management skills and study areas such as marketing strategy and planning. You will gain the confidence to manage organisations and achieve business objectives in an efficient and effective manner.

You will be immersed in real-world challenges and have access to industry placements, overseas study tours and elective courses to suit your personal and professional development needs. During your studies you will develop an advanced understanding of business and management and graduate with the capabilities to be a successful leader and decision-maker in any business setting.  

You will benefit from a range of experience-based learning opportunities, including overseas study trips and business mentorships with a senior business leader through the Executive Partners Program. Our summer and winter schools offer exciting study opportunities, with options such as intensives and internships. You can also spread your study load across the year, increase your exchange opportunities or fast track your degree.


What you'll learn

The Master of Management (Marketing) comprises 12 courses. You will complete four core courses and six Marketing specialisation courses.

Advance your knowledge and skills in contemporary management practice. Develop your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. Learn how to effectively manage organisations and achieve key business objectives.

Through these you will develop skills and expertise in areas that include:

  • Business analytics and the data-driven organisation
  • People, leadership and performance
  • Buyer behaviour insights
  • Marketing strategy and planning
  • Advanced marketing analytics 

Explore contemporary management with a focus on strategic marketing and consumer behaviour.

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