Program Overview

Communication skills are in high demand in all fields and most professional roles, including management and specific fields such as advertising, public relations, marketing, journalism, social media, film and television, computer animation, user-interface design, human resources, corporate training, and professional writing. The Bachelor of Communication program will provide you with the skills to stand out as an exceptional communicator in any task. Our flexible Bachelor of Communication provides you with the opportunity to explore many options in personalising your learning. As part of the program, you will select one or two majors or minors in a specific area of interest. These areas include public relations, advertising, journalism, communication and society, corporate storytelling, creative writing, digital media, film and television, and social media. Our subjects contain assessments that may lead you to produce advertising and public relations campaigns for real clients as well as blogs, podcasts, published media stories, and websites. You will also gain insight into communication in various contexts, including interpersonal, intercultural, gender, and persuasive communication. Our graduates are now working with leading advertising agencies, as award-winning investigative journalists, in public relations consultancies, in marketing roles, in corporate training, and in other roles that reflect the evolving nature of communication practices. Altogether, the degree offers students a stimulating course of study and excellent career prospects. The Bachelor of Communication offers students the ideal mix of theory and practice, combining foundational studies in Communication and Media with focused studies in the professional disciplines of Public Relations, Advertising and Journalism. It also allows students to pursue focused studies in Communication & Society, Corporate Storytelling, Creative Writing, Digital Media, Film & TV, Media Studies, or Social Media and a combination of these fields.