Program Overview

Combining studies in business and design, you will learn to approach challenges from a user-centered perspective, crafting solutions that are both functional and appealing. Develop your business knowledge and understand market demands to create products or services that are not only aesthetically pleasing but also commercially viable. 

Highlights of the Bachelor of Design/Bachelor of Business

• Combine business management skills with creative design expertise, enhancing both analytical and decision-making abilities.
• Develop manual, technological, and design thinking skills in the first year, progressing to industry-related projects in following years.
• Gain an understanding of the evolving role of design and prepare to lead in the creative industries.
• Graduate with expertise in design, software applications, and the ability to manage creative ventures from a business perspective.

Design majors

• Visual Communication Design: Explore many different forms of visual and graphic communication and branding and understand the social contexts and environmental responsibilities of design. You'll learn to develop design solutions, which inform, persuade, provoke, or entertain your audience. In studio classes, you'll have the creative freedom to explore topics that matter to you and will gain industry-informed skills in print media, screen-based interfaces (UI/UX), brand identity, motion, creative entrepreneurship, graphic design solutions.
• Interior Design: Prepare to explore diverse spaces and societies, crafting imaginative interiors and public urban spaces across various scales and domains. With a strong focus on social and environmental justice, sustainability, liveability, diversity, and inclusion, this major integrates theory with hands-on practice. Gain a comprehensive toolkit of technical skills, from architectural to digital design programs, while honing your abilities in analysis and critical thinking.  
• Product and User Experience Design: Passionate about using cutting-edge digital technology to design unique products and experiences? This major equips you with hands-on skills in additive manufacturing (3D printing), virtual modeling, simulation, laser cutting, and CNC fabrication.

Study interactive design methods, electronic audio, visual media, computation and critical thinking. Combine these skills to produce imaginative concepts, functioning prototypes, digital audio-visual artefacts, and technically mediated interaction designs for everyday life.

Business majors

• Asian Business
• Behavioural Science
• Business Analytics
• Economics
• Employment Relations
• Events
• Finance
• Financial Crime Investigation and Compliance
• Human Resource Management
• Innovation and Entrepreneurship
• International Business
• Logistics and Supply Chain Management
• Management
• Marketing
• Political Science and International Relations
• Real Estate and Property Development
• Sport Management
• Sustainable Business
• Taxation
• Tourism and Travel