Bachelor of Marketing in Psychology

Deakin University - Melbourne Burwood Campus

Australia,Victoria

 0 Shortlist

36 Months

Duration

CAD 43,600/year

Tuition Fee

CAD 0 FREE

Application Fee

Mar 2026

Apply Date

Australia, Victoria

Type: University

Location Type: Semi-Urban

Founded: 1974

Total Students: 60,000 +

Int. Students: 10,250 +

Campus Detail

Main Campus Address

221 Burwood Highway, Burwood, Victoria 3125

Bachelor of Marketing in Psychology

Program Overview

Bachelor of Marketing (Psychology) and become an expert at uncovering what drives consumers. This course brings together marketing and psychology to give you a unique skill set that is valued across all industries. Develop skills to analyse why people make decisions, then turn those insights into targeted, effective marketing campaigns.

Explore how consumers make decisions based on who they are and learn how to apply this knowledge through practical marketing and communication projects. You will graduate with a competitive edge for a wide range of roles and have the option to continue your studies towards becoming a Certified Practising Marketer or registered psychologist.

Want to combine deep knowledge of psychology with the practical skills needed to launch your marketing career?

Hone your skills working on  practical business and marketing problems through our work-integrated learning program. Contribute to campaigns alongside established professionals and build industry experience and networks that prepare you for an exciting career.

Leverage the strong industry partnerships of Deakin Business School and the School of Psychology to take part in work-integrated learning programs. This gives you the opportunity to:

  • Get hands-on experience with emerging technologies and analytics tools
  • work on psychology-led marketing strategies in industry settings
  • Complete research reports, presentations and projects that simulate real-world scenarios
  • Create professional profiles and action plans to boost your employability.

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