Master of Science in Experiential Event Marketing with Placement Year

Leeds Beckett University - Headingley Campus

UK,England

 0 Shortlist

24 Months

Duration

CAD 15,000/year

Tuition Fee

CAD 0 FREE

Application Fee

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1992

Total Students: 23,280 +

Campus Detail

Main Campus Address

Leeds LS1 3HE, United Kingdom

Master of Science in Experiential Event Marketing with Placement Year

Program Overview

Learn to master experiential marketing through event experiences and create a memorable impact on customers.

You’ll develop the expertise to operate at a strategic level in marketing roles in the events industry. This knowledge will enable you to make your business stand out.

As part of your course, you’ll:

  • Gain an in-depth understanding of key political, social, cultural, environmental and economic issues that shape the marketing of events
  • Analyse the identity of brands and their position within an international market
  • Examine what experiential marketing means to people and how events can be created to evoke positive emotions
  • Discover how relationship marketing helps harmonise brand positioning
  • Learn how personality is used to bring brands to life during immersive experiences and activation events
  • Be able to deliver safe, successful and memorable events in local, national and international settings

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