Bachelor of Business Administration, Major in Marketing (Co-op)

Cape Breton University

Canada,Nova Scotia

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48 Months

Duration

CAD 19,579/year

Tuition Fee

CAD 80

Application Fee

May 2025

Apply Date

Canada, Nova Scotia

Type: University

Location Type: Urban

Founded: 1951

Total Students: 7,000 +

Campus Detail

Main Campus Address

1250 Grand Lake Rd, Grand Lake Road, NS B1M 1A2, Canada

Bachelor of Business Administration, Major in Marketing (Co-op)

Program Overview

Every business depends on key marketing decisions, from branding to advertising, to help drive revenue and increase market share. At Cape Breton University, we provide a comprehensive approach using modern facilities and approachable faculty who have real experience in the marketing world. You will learn the skills needed to connect with consumers and solve marketing problems that businesses face every day.

At CBU, you’ll learn about ways to make business decisions with the use of simulations and case studies. Learn about the role various stakeholders play in an organization’s marketing decisions, while immersed in a friendly culture that inspires creativity and communication.

What skills will I gain from this program?

  • Critical marketing skills
  • Strategic development skills
  • Data collection and analysis
  • Analysis of consumer behaviour

Why study at CBU?

  • When it comes to helping a business achieve clarity in marketing communication and strategic planning, a perspective makes all the difference. to visit in the world as rated by Travel + Leisure Magazine, not many places offer the incredible benefits of studying in a place like Cape Breton Island.
  • Our marketing program is taught by professors who have connected with the local business community to bring real-life marketing situations into the classroom. With modern facilities, and accessible, engaged faculty, students at CBU have the opportunity to gain a well-rounded learning experience every single day. You will learn how to use strategic marketing skills to analyze the market and develop marketing plans, all in the spirit of helping local, national, and international businesses attract customers and drive sales.

Experiential Learning Opportunities

  • Co-op internship option
  • Local business engagement
  • Analyze actual marketing plans