Master of Arts in International Fashion Brand Management Fashion Visual Merchandising

University of West London

UK,England

 0 Shortlist

14 Months

Duration

CAD 13,750/year

Tuition Fee

CAD 0 FREE

Application Fee

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1860

Total Students: 12,100 +

Campus Detail

Main Campus Address

St Marys Rd, London W5 5RF, United Kingdom

Master of Arts in International Fashion Brand Management Fashion Visual Merchandising

Program Overview

MA International Fashion Brand Management: Fashion Visual Merchandising is the first postgraduate course in the UK focusing on fashion visual merchandising. The course is part of our exciting MA International Fashion Brand Management (MA IFBM) suite which offers six innovative pathways:

  • MA International Fashion Brand Management: Fashion Visual Merchandising
  • MA International Fashion Brand Management: Phygital Luxury Fashion
  • MA International Fashion Brand Management: Circular Fashion
  • MA International Fashion Brand Management: Fashion Buying & Merchandising
  • MA Fashion Brand Management: Fashion Insight & Strategy
  • MA International Fashion Brand Management: Fashion PR & Communication

The role of a fashion visual merchandiser combines research into fashion trends with architecture and product design practice. This course will teach you how to create fashion retail experiences that balance brand values and identity with retail space and windows of an assigned store/showroom. You will learn how to shape and reshape a physical and/or online space to effectively convey the brand DNA whilst promoting the commercial success of products.

This pathway puts an emphasis on digital developments and sustainable strategies for fashion visual merchandising. You will be introduced to a rigorous appraisal methodology to analyse fashion brand, retail and visual communication strategies to identify existing gaps and new opportunities. You will then develop concrete visual display projects that consider materials, colours, styling and lighting within a set budget. You will work on live-industry projects that can involve retail make-over, original in-store layouts, window concepts and displays or visual merchandising ideas.

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