Master of Arts in International Fashion Brand Management Fashion Insight and Strategy

University of West London

UK,England

 0 Shortlist

14 Months

Duration

CAD 13,750/year

Tuition Fee

CAD 0 FREE

Application Fee

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1860

Total Students: 12,100 +

Campus Detail

Main Campus Address

St Marys Rd, London W5 5RF, United Kingdom

Master of Arts in International Fashion Brand Management Fashion Insight and Strategy

Program Overview

MA International Fashion Brand Management: Fashion Insight & Strategy the UK’s first postgraduate course focusing on fashion consumer trends analysis and innovation. This exciting course is part of our MA International Fashion Brand Management (MA IFBM) suite which offers six innovative programmes:

  • MA International Fashion Brand Management: Fashion Insight & Strategy
  • MA International Fashion Brand Management: Phygital Luxury Fashion
  • MA International Fashion Brand Management: Circular Fashion
  • MA International Fashion Brand Management: Fashion Buying & Merchandising
  • MA International Fashion Brand Management: Fashion Visual Merchandising
  • MA International Fashion Brand Management: Fashion PR & Communication

This course will teach you how to develop a greater awareness of the current practice and new technologies within fashion consumer insight and market intelligence disciplines, and how to apply findings to existing practices. You will analyse the role of fashion consumer insight and market intelligence and its relationship to strategic fashion brand management and brand identity by deconstructing findings into components.

You will underpin each component with historical and contemporary examples of fashion consumer and market intelligence strategies and innovation models. This pathway puts emphasis on digital developments and sustainable strategies for fashion insight.

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