Master of Arts in International Fashion Brand Management Phygital Luxury Fashion
University of West London
UK,England
0 Shortlist
12 Months
Duration
CAD 13,750/year
Tuition Fee
CAD 0 FREE
Application Fee
Apply Date
UK, England
Type: University
Location Type: Urban
Founded: 1860
Total Students: 12,100 +
Campus Detail
Main Campus Address
St Marys Rd, London W5 5RF, United Kingdom
Master of Arts in International Fashion Brand Management Phygital Luxury Fashion
Program Overview
MA International Fashion Brand Management: Phygital Luxury Fashion is the UK’s first postgraduate digital luxury fashion experience design course. This exciting course is part of our MA International Fashion Brand Management (MA IFBM) suite which offers six innovative degrees:
- MA International Fashion Brand Management: Phygital Luxury Fashion
- MA International Fashion Brand Management: Circular Fashion
- MA International Fashion Brand Management: Fashion Buying & Merchandising
- MA International Fashion Brand Management: Fashion Visual Merchandising
- MA International Fashion Brand Management: Fashion Insight & Strategy
- MA International Fashion Brand Management: Fashion PR & Communication
Brands that have focused on their collections and brand positioning, rather than user experience, have created wholesale, retail and ecommerce channel silos within their companies, which have prevented them from creating seamless customer journeys.
The new disruptive digital environment is causing these brands to rethink their business cases, adapt their brand offerings for consumers and create experiences both online and offline, mixing physical place and digital space: phygital. With the ongoing rise of digital media platforms and channels, luxury brand managers are dealing with fragmented media landscapes.
This course will teach you how to apply the strategies of luxury fashion brands across platforms, creating immersive, playful, humanised and prototyped digital luxury fashion consumption experiences.
You will learn how to give contemporary luxury fashion customers a more personal and active role through contributing to brand-generated content. You will develop new marketing approaches to meet luxury fashion customers’ expectations, and learn to how to acquire new customers. You will also look at the technologies that allow luxury fashion companies to understand who their real customers are and how to engage with them.
Application Fee
Application Fee: CAD 0 FREE Tuition Fee
CAD 13,750 per year
*Note: The fee is approximate and is subject to change
Living Cost in University of West London
CAD 12,006 per year
*Note: The fee is approximate and is subject to change
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check program website for more information about funding options.
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