Master of Arts in Luxury Brand Management

Birmingham City University - City Centre Campus

UK,England

 0 Shortlist

12 Months

Duration

CAD 16,300/year

Tuition Fee

CAD 0 FREE

Application Fee

Jan 2024

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1992

Total Students: 25,800 +

Int. Students: 2,200 +

Campus Detail

Main Campus Address

15 Bartholomew Row, Birmingham B5 5JU, UK

Master of Arts in Luxury Brand Management

Program Overview

This course will address the specific challenges and opportunities of the luxury sector and is the perfect choice for students that see their future careers with premium, high-end and luxury brands.

We enable you to become a confident leader and an innovative thinker, learning how to approach brands and decide their place within the market. You’ll learn how luxury brands are managed in the international marketplace, as well as looking at branding from producer and consumer perspectives.

What's covered in this course?

The course encourages you to develop the skills and competencies of future managers in the Luxury Industry. To do this, you will be capable of making management decisions at both a strategic and at a tactical level, emphasising the complexity and dynamics of business and management and an awareness of the nature of the various factors which influence management decisions.

The School provides a unique setting for students to observe their peers, taking advantage of the proximity of fashion and textile design students at the Parkside Campus and the School of Jewellery in Birmingham’s Jewellery Quarter.

The course encompasses numerous field trip opportunities so that you can reflect on your developing knowledge in relation to professional practice and the luxury industry.

There is commonality with other courses such Fashion Management, Luxury Jewellery Management and Global Media Management and you will benefit from shared lectures and practice where possible. Access to interactive digital technology will increase students’ ability to debate and share experiences in a global context and therefore integrate knowledge from different cultures.

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