Master of Arts in Luxury Brand Management

University of Southampton - Winchester Campus

UK,England

 0 Shortlist

12 Months

Duration

CAD 26,500/year

Tuition Fee

CAD 0 FREE

Application Fee

Sep 2024

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1952

Total Students: 24,000 +

Int. Students: 6,600 +

Campus Detail

Main Campus Address

University of Southampton, Park Ave, Winchester SO23 8DL, United Kingdom

Master of Arts in Luxury Brand Management

Program Overview

Develop the skills needed for success in one of the fastest-growing areas of global business. This Luxury Brand Management MA will offer you a high level of industry exposure, creating a range of career opportunities.

You'll have exceptional learning experiences, visit luxury brands, have the invaluable chance to work on an industry consultancy project, and benefit from regular talks from top companies.

This Luxury Brand Management master’s is one of just a few courses of its kind in the UK. You'll look at a variety of premium industries including; fashion, perfume, hotels, yachts, automobiles, fine wines and spirits, and exclusive clubs.

You can apply for this degree if you have 1 to 2 years’ experience in the luxury industry and an accepted 2:1 degree or relevant qualification. It is also suitable for those with relevant professional experience.

Our MA Luxury Brand Management degree covers brand design and management, whilst exploring current industry issues and debates. You’ll take part in 2 week-long study trips to London and Paris working on a project, visiting luxury businesses and meeting industry professionals.

You'll also learn:

  • Luxury consumer profiles and website design
  • Evolution of the luxury market and globalisation of luxury brands
  • Consultancy and project management
  • Social media influence
  • Cobranding, brand extensions, and brand heritage 

We also collaborate with a London-based luxury brand agency to offer a limited number of internships. Additional industry input will allow you to develop your networks.

Previous input has been provided by;  

  • Aston Martin
  • Bremont
  • Maserati
  • George Bayntun
  • The Ritz
  • Royal Southampton Yacht Club
  • The Savoy
  • Wright & Teague

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