Master of Arts in Global Advertising and Branding
University of Southampton - Winchester Campus
UK,England
0 Shortlist
12 Months
Duration
CAD 28,900/year
Tuition Fee
CAD 0 FREE
Application Fee
Sep 2024
Apply Date
UK, England
Type: University
Location Type: Urban
Founded: 1952
Total Students: 24,000 +
Int. Students: 6,600 +
Campus Detail
Main Campus Address
University of Southampton, Park Ave, Winchester SO23 8DL, United Kingdom
Master of Arts in Global Advertising and Branding
Program Overview
Develop in-depth knowledge of the global advertising and branding industry and find out how to run your own campaigns on this practical, industry-focused master’s degree. Learn from academics who are active in research and have a wealth of experience and connections in the sector. Explore creative problem-solving techniques that will prepare you for success in your chosen career.
This MA in global advertising and branding is ideal if you want to oversee the advertising process or brand strategy at a creative agency or client company.
On this UK course you’ll learn the theory and practice of advertising and brand management, and critically examine the latest industry issues. These includes celebrity endorsement, the use of social media, and the impact of technology.
You’ll develop essential practical skills, including how to:
- Make a pitch
- Identify a target audience
- Build a creative strategy
- Create a brief
- Evaluate a campaign
Optional modules on everything from creative thinking to entrepreneurship will give you the freedom to personalise the course to match your career plans or research interests.
Course highlights include:
- A group project to devise a campaign in response to a brief from a real business
- A week-long competitive marketing exercise using the markstrat simulation platform
- Fieldtrips to locations where you can see the real-world impact of advertising and branding
- Guest lectures by industry professionals
- A research project and critical paper on a topic of your choice
We put a strong emphasis on employability throughout, to make sure you graduate with both professional and academic skills.
Application Fee
Application Fee: CAD 0 FREE Tuition Fee
CAD 28,900 per year
*Note: The fee is approximate and is subject to change
Living Cost in University of Southampton - Winchester Campus
CAD 9,500 per year
*Note: The fee is approximate and is subject to change
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check program website for more information about funding options.
